Q&A Business University – maart 2016

Welkom op de Q&A pagina van maart 2016 in de maandelijkse Vraag & Antwoord serie waarin ik je help met het implementeren van het materiaal van de trainingen van de Business University.

In deze eerste Q&A uit deze serie van 12, nodig ik je uit om de vragen te stellen die je hebt over de online Write Your Book training.

Please ask your question(s) – in English – in the comment box below the page.

Update: Ik heb mijn antwoorden gegeven in een directe reactie op de vragen in het commentaarveld hieronder.

 

Op jouw succes,

Nisandeh

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Elske van de Fliert
5 years ago

My question is about scale. My topic is: sustainability combined with transport & mobility, for the business market, not for consumers. Now I know there is a market for this. However: is the market big enough? Even one of “the” books (The Hydrogen Economy by Jeremy Rifkin, featured on Dutch TV, although some years ago) only has one review on Bol.com.
Of course: I go to Amazon and sure they have a lot more reviews. So getting to know what the (American) market wants will be no problem. But my book will be for the Dutch market. Even just Dutch books on sustainability (for businesses) are not in great reviewed in great numbers.

Should I, for the reviews, broaden more audience wise, e.g. also check consumer books or should I broaden more topic wise, e.g. also look at books on creating support for your ideas – but that have nothing to do with sustainbility. TA that I have spoken to have pointed me in that direction as part of the focus of my topic?

I guess the latter (asking question can mean answering them sometimes…)

Thank you for your answer in advance!

Nisandeh Neta
Nisandeh Neta
5 years ago

I’m not clear, Elske, about your question.

Are you asking about the reviews – so you can make you research about what your target audience likes/wants or doesn’t like?

If this is the issue – then Amazon.com reviews for similar books (in English) are as valueable as the Dutch reviews.

If, however, you’re afraid that your book won’t be reviewed, because the Dutch books are rarely reviewed – that’s not really an issue.

All yo have to do is simply ask anyone who gets your book (that you know of) to post their reviews on the relevant websites…

I don’t know if I answred your question, but I hope so… Nisandeh

Elske van de Fliert
5 years ago
Reply to  Nisandeh Neta

It definitely helps, thanks!

Pascale Martina
Pascale Martina
5 years ago

1. I’have more than one technology. So to say, a technology and than some sub technologies. Isn’t that to much and therefor to unclear?

2. I have some difficulties with my title. My niche are victims of a psychopath and my book is how to become free from the psychopath and build a new happy, life. I want to make clear who is my target audience but at the same time I don’t want to talk about victims and psychopath because it’s so negative.
More in general, how to make something “negative”, clear but with a positive attitude. Because my book is positive and based on one’s own responsibility. I think I can do a lot with my subtitle too.
some idea’s:
“Roadmap to Freedom”
“Overcome the Narcissist” From Survive to Thrive

Nisandeh Neta
Nisandeh Neta
5 years ago

Hey Pascale,

In principle you can have more than one technology or sub-technologies, but, as you wrote above – it can confuse your readers…

And, in a way, I’m not sure why is it necessary.

A technology is a set of actions your readers need to take in order to ‘solve their problem’ and your book should focus on one problem and one clear system to ‘solve it’ – for that I think, one technology (or set of actions) is more than enough…

About your title…

If your audience are victims of psychopaths… I don’t know if you want to hide this… Otherwise, you might not get these people to read your book, and instead get others who are not your target audience… To buy your book that cannot support them.

Why not something like:
From Victim to Victor
Tagline: How to break from from psychopath and live a happy life…

Or something like this…

Hope that helps, Nisandeh

Pascale Martina
Pascale Martina
5 years ago
Reply to  Nisandeh Neta

It helps a lot. One technology is enough. And I’am gonna mention my Target Audience in my title. thank you Nisandeh.

Walter Van Noten
5 years ago

I have a very specific marketing question.

My specialty is hydronic heating and it is part of my vision to improve customer satisfaction in my area of expertise.

I want to get in contact with people that have plans to hire an installer. I want to find out if they are interested in independent advice.

The advice I offer is free. I see this as contribution.

https://www.dropbox.com/s/p4pf1z21b4f91rv/facebook%20ad.docx?dl=0

This is a one-page summary of a facebook campaign. An ad leads to a landing page on my website, which offers an ebook in exchange for answers on a survey monkey.

The ad got a 100 clicks. Only 1 person filled out the survey monkey. That makes this method too expensive.

Can you have a look at this campaign and give your opinion?

Elske van de Fliert
5 years ago

Hi Walter,

As promised this weekend, I would give some feedback on your add. Things that popped up when I read it.

I think you have a very good free give away, the title anyway, I have not seen the give away itself. The sentence “Gratis hulp van een ervaren vakman om goede keuzes te maken en de beste installateur te vinden” tells me exactly what this is all about.

I think you could improve instead of saying that you are planning a website (uncertainty for the reader) for consumers you will make all your knowledge as a ‘vakman’ available to consumers in an easy way. It starts with this e-book, that you can obtain by filling in this questionnaire.
(Also change the starting text in the questionnaire if you make this change. )

And now I am double curious to know what Nisandeh will say 🙂

Walter Van Noten
5 years ago

Dank je, Elske.

Je feedback wordt zeer gewaardeerd!

Nisandeh Neta
Nisandeh Neta
5 years ago

Hi Walter,

You’re asking the wrong question, to the wrong guy… 🙂

Facebook ads give you the opportunity to ask the right questions, to the right people – your target audience.

The idea is to test different target audiences, with different ads, and when you have some significant results. (Or lack of) you ‘kill’ the losing ads/campaigns, keep the winning ones, and create new ones to compete with the winners of he past.

One tip, though, I can give you… 100 clicks on your ad is not enough to make any conclusions… I would, at least, get a couple of thousands to get some valuable statistics…

Hope that helps, Nisandeh