Benadruk de voordelen

Benadruk jij de voordelen van je producten of diensten? Of omschrijf je de kenmerken en feiten van jouw product of dienst?

Leer hoe je het onderscheid maakt tussen de voordelen en de kenmerken of feiten.

[youtube]http://www.youtube.com/watch?v=1Zizefe-LU4[/youtube]

Wat vind je van de video? En wat is jouw mening?

Laat een comment achter en deel je kennis en ervaring!

Wil jij leren hoe je de voordelen van jouw product of dienst zo effectief, snel en goedkoop mogelijk kunt communiceren met je potentiële klanten?

Dan is het hoog tijd voor de Business Bootcamp!

Lees hier meer en meld je direct aan

0 0 votes
Article Rating
Subscribe
Notify of
guest
26 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
Leo van Veenendaal
10 years ago

Benefits en features:

Zag net dat ik ooit een comment geplaatst heb.
Ben nu bezig om een salespage te maken voor mijn gratis e-book.
Het is best wel pittig om van features naar benefits te gaan.
Wat zijn de resultaten waar mensen met jouw product uit de voeten kunnen? Dat is de meest belangrijke vraag. Het berust altijd op emoties.
Tip: Doe het met zijn tweeën, je kan dan gelijk je resultaten evalueren.

Leo van Veenendaal
11 years ago

I will change the texts of my website.
No more features, only benefits.
Actually I will make more videos instead of texts. I bought a book about making video’s.
Within a week i will buy a film camera .

Mike Visser
11 years ago

Same with me, Leo.

After this video-series I will definitely take some time to review my website texts.

Mike

Annemarie Schouten
11 years ago

I realize now that in some areas I speak about benefits but in others I still speak about features. Great eyeopener! So, if I offer my coaching clients a choice to either meet me, email me, chat, skype, then I am talking in features when I mention this, yes? Now my first try to change that feature into a benefit could be something like: whenever you want to be in touch with me, you can choose your way to do that or whenever something comes up that you want help with you can always reach me in any way you like. Or; You do not have to wait for a whole week to be able to contact me about something you want help with. Comes down to: immediate help whenever you want it. Please comment if anyone has a better way of expressing the benefit. I am learning…

Nisandeh Neta
Nisandeh Neta
11 years ago

Yes Annemarie, you are right. The type of communication is a feature.
However, although the ‘immediate help’ sounds like a benefit, it’s still just an advanced feature.
The benefit might be – you’ll never be alone. Or – you don’t have to do that all by yourself. Or – you don’t have to worry – I’ve got you covered… etc…
You see? You’re focusing on your client’s main fear/frustration/pain and answer to that – that’s a benefit.

Linda Uma
Linda Uma
12 years ago

I am one and whole My batteries are included and I can park myself perfectly
I am good, I throw myself in for 200%
this supermarket is open
and
I shine
I am good at what I do
and you will shine too
Bookish knowledge is not “being” and when you “are” it all will fall into place
yes you are really good with getting your message across and a beacon to show us how to

Elvira Noot
8 years ago

Ik begin eindelijk te leren hoe dit werkt.
Ik merk wanneer ik zelfvertrouwen krijg en in een positie ben waarin ik niet bang ben om te vertellen wat ik en mijn diensten waard zijn, ik automatisch de positieve voordelen ga noemen i.p.v de feiten. Omdat je dan enthousiast wordt over wat je te bieden hebt, je gaat dromen en je helpt je klant of je gesprekspartner te dromen!

Elsbeth van der Scheer
Elsbeth van der Scheer
10 years ago

Dank je! Ik merk dat het heel lastig is uit de features te blijven. We zijn blijkbaar zo met feiten opgegroeid. Zo inhoudelijk ipv naar de emoties kijken. Ik houd een lijstje bij met aantekeningen na elke video. En ik ga de persoon die mij op jouw site heeft geattendeerd eens even uitgebreid bedanken.

Annet van Oss
11 years ago

This video number 5 really hit me!
Very clear, never was conscious of me giving only features!
Thank you 🙂

Juliette Keuls
10 years ago

Helemaal mee eens. Je bent geneigd alleen op te schrijven wat voor een product je verkoopt. Maar uiteindelijk koopt de consument het omdat zij het kunnen gebruiken en er voordeel van hebben. Weer een goede les om goed na te denken hoe je iets presenteert.

Jeannette
Jeannette
12 years ago

Thank you, again! Of course I knew, it was even a mantra: ‘features into benefits..’ and yet, hearing it once more from you made me change the text on my website…

Suzanne Wartenbergh
9 years ago

So logical! Thanks for this clear explanation! I will forever think differently about promoting my product. And use the Lexus example to keep it clear in my mind.

Leontine
Leontine
11 years ago

This is what I feel like saying;
I once was a child crying over a gift without batteries.
Trial and error or outsmart people is what triggers me in this video. Thank you for this eye opener!

Ernesto Valquez
Ernesto Valquez
10 years ago

I believe the best lesson of all is how you constructed the whole website and experience to lead people towards following your seminars. It seems very smart to me. You offer free materials that are of value to prospects. Once they are “hooked” and want more they come to the paid for part of the whole program. I’m wondering if the same goes for the comments. If this one shows I’ll be a little more convinced there not fake…..

Peter Maasdam
11 years ago

Dit is echt Superbelangrijk! En is meteen één van de lastigste zaken om te implementeren in je marketing.
Mijn advies: doe het met een ander samen en wees scherp, voor je het weet haal je de benefits en features door elkaar… (of transformeer je de features in benefits)

Lucia Sandaal
8 years ago

Hmmm…I know my product’s features as well as the benefits. But now I’m wondering whether I’m emphasizing the benefits enough in my communication. Time for an indept analysis…

Suzanne Olde Rikkert
Suzanne Olde Rikkert
11 years ago

Great Video, together with the mini-converstaion between Annemarie and Nisandeh: beautiful example, even clearer that I need to really think and find the right words as to what the benefits for my clients are.
By the way: what a great gift this is to all of us, also in preparation on the business bootcamp coming up!

Bouchra
Bouchra
11 years ago

Great Insight! Just like the other video’s of this free Master class, gave me. I have a suggestion to make your explanation even more clear. You talk about features and benefits…you give examples of features an benefits.. and then when you talk about what really gives value to the product, (i would not use the term selling any more) you talk about benefits again..in which you mean a deeper lying benefit. but in your talk you call this deeper lying “benefit” a benefit as well. as an example of a deeper lying benefit you illustrate the situation of a man and his pregnant woman, or the happy baby during Santa Claus.
Instead of calling this a benefit again I suggest to call it a real life experience.. So from my perspective it’s the experience that comes out of the features and benefits is what makes the prospect decide to meet you. People want experiences.
So in a talk or writing the build-up is: real life experience, benefits, features.
I needed your experience and wisdom to come to this insight. Thank you for that. Now I am sharing my insight again with you and other readers. What a great collaboration. Great experience!

Let One Vibrate Equally

Want to know what your F.U.T.U.R.E is???
Like they say its all in your one hands!!!
Follow Useful Thoughts Using Righteous Emotions®

Bouchra van Hest
Spiritual coach in communication, organization and wellbeing

Arjen Kiers
Arjen Kiers
7 years ago

Zo voor de hand liggend en toch doe ik het nog niet helemaal. Dit is basic. Zelfs in je pitch moet je het meenemen. Ga ik mee aan de slag!

Deborah Smulders
Deborah Smulders
12 years ago

It’s so logic, that it isn’t very smart not using it. It makes me better think about what I exactly deliver to my customers. A great video. Thanks for that!

Indra Radjkoemar
10 years ago

Stap in de schoenen van je cliënt. Denk mee als de ontvanger van de dienst en niet als de dienstverlener.

Was shocking, maar ik zie in wat ik fout doe. En dat in een paar minuten.

Dank je wel Nisandeh

Martine Verweij
8 years ago

Great! Forces me to think a step further.

When I look at my product ‘Het Mandala-systeem’, I come up with the features and I realize that the explanation of the features are the problems I thought I solve with my product. When I think of what’s in it for them in terms of results. I come up with a totally different insight:

‘No more insecurity about what you can or cannot pick out of nature for food, health and cosmetics.’

Annemarie Schouten
11 years ago

Thanks, Nisandeh. This is really helpful. Focussing on my client’s main fear, frustration or pain and describe my solution to that as a benefit.
I am looking forward to the next video’s!

Jane Haridat
11 years ago

I wasn’t aware of the fact that most of the time I was talking about features. Ofcourse a customer wants to know more about benefits instead of features. It is in fact so logical!!

So thank you so much for making me more conscious about this.

Warm regards,
Jane Haridat, Creative communication Consultant
0625035638

Kees van der Stel
10 years ago

Dit onderdeel over benefits vs features vind ik (nog) niet het gemakkelijkste issue van de 10 (ik heb wel een vermoeden welke er nog volgen……ik was er zelf bij en heb notities gemaakt…..ha, ha). Ik ga hierover met mijn team praten.
Ik heb wel het gevoel dat het goed scherp stellen van de benefits van mijn werk, voor zowel de 1 op 1 coaching als voor het groepsprogramma cruciaal is in de marktpropositie van mijn bedrijf. Ik ga hierover nog eens goed van gedachten wisselen met mijn ‘team’. Ik ga hen in ieder geval feedback vragen op mijn huidige opsomming van de benefits.

Be the change you want to be. Kees

Karel Soeters
Karel Soeters
12 years ago

Thank you for sharing these insights again.

Even after the Master Entrepreneur and Financial Freedom,
I admire the concise way you get your point across in under 10 minutes. You are right that an MBA does not answer this kind of practicalities.

I think the videos are great. A superb use of the medium.