Q&A – 1 oktober 2014


Welkom op de voorbereidingspagina voor de online Q&A sessie met Nisandeh Neta van woensdag 1 oktober 2014

Het doel is jou te helpen voortgang te maken met implementeren van het Open Circles materiaal.

In deze online Q&A sessie wil ik de vragen beantwoorden die voor jou actueel zijn. En belangrijk… stel mij de vragen die IK het beste kan beantwoorden met mijn expertise. Denk aan vragen die kunnen leiden tot:

  • strategische inzichten voor de juiste richting van jouw business
  • strategische, duurzame oplossingen voor obstakels die je tegenkomt tijdens het implementeren
  • strategische ondernemer-thema’s die spelen voor jouw business (dus geen vakinhoudelijke)

Wat je vraag ook is – één ding is heel belangrijk:

Laat mij je vragen VOORAF weten.

Stel jouw vraag of vragen – IN HET ENGELS – in het commentaarveld onderaan deze pagina

Doe het uiterlijk dinsdag 30 september 2014, 13:00 uur zodat ik me goed op de sessie kan voorbereiden.

Alleen vragen die op tijd hieronder zijn geplaatst, worden beantwoord.

Klik hier voor de online Q&A sessie van 1 oktober 20:30 uur
(pagina is beschermd met een wachtwoord)

Controleer de e-mail die je hebt ontvangen voor de login details.

Tot 1 oktober!

Op jouw succes,

Nisandeh Neta en team Open Circles

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Jacqueline ter Haar
7 years ago

Oh jeez…there are not many people here…and I am late as well…

Anyway…I totally enjoyed the weekend…both on Saturday as well as Sunday!

Now I have a few questions:

1. On Sunday one of the things you focussed on was a Community Based way of doing business. How does that relate to a very fine tuned taget audience?

2. If you use the crowd to help you co-create blogposts (and I don’t mean the comments but refer to the example you gave: Wikipedia and tripadvisor)…does that not take away from building your expert status?

3. Somehow I, personally, feel that it’s easier to build up a community. And ‘developing’ stuff like an online newspaper such as The Huffington Post or uploading YouTube clips seems not only fun to do but relatively easy for me as I can get my hands easily on a tremendous wealth of information. However…how does that going to translate into doing business? And actually making a living out of it?

4. As you know…I am still struggling with my target audience. Slowly (sorry if I’m a little slow with getting to the point) I start to understand why. I do not want to just help expats with money but I like to help everybody who has a problem settling in. I KNOW that if I have a thriving business I will be able to do my “hobby” afterwards…but I feel it’s getting in the way of my drive to do things. I then feel blocked while having to answer questions as to where to find my target group (psychographics), what products to develop etc.. Hence the fact that I find it more fun to focus on the expat community as a whole because I then can contribute to more people at the same time. Any tips?

Thanks in advance…I’ll be there tomorrow!

Nisandeh Neta
7 years ago

To answer your questions, one by one:

1. That’s perfect – the finer defined your target audience is – the more affinity you have with them and them among themselves. They will be more willing and committed to contribute to each other and the community at large.

2. If you go all the way to the Wiklipedia and TripAdvisor model – you’re not building an expert position – you build a brand of expert knowledge. I wouldn’t recommend to write a blog this way (although an external expert here and there is totally fine)

3. You’re right – the business model is different. However, the easiest way to implement it as a business model would be a way to build up a mailing list… Meaning – use all this content to attract qualified prospects and then get them into your mailing list (opt-in/front-end offers) and from there you know the way … 🙂

4. You can become the ‘expat-mama’ – you know – kind of the person that takes care of the expats and their families and being known as the one to go to for any ‘moving to the Netherlands’ issue – but to be honest – it might be more fun, but I think it’s harder to monetize…

Hope that helps, Nisandeh

Maureen Mulder
7 years ago

Hi Nisandeh,

Thank you for the great weekend. It was a great surprise that Brian Tracy was able to attend the seminar.

I have the following question. It’s very clear that Focus is very important to succeed.
For over a year I have this idea, and every few months that idea raises to the top of my mind. And then I ask: Should I take action on it or not? The idea to do actually something with it keeps growing stronger, and the only reason I am not putting it into action is because of my focus. Should I focus on that idea or not?

Moreover, during the sessions of past weekend, I can’t get that idea out of my mind. So, if I would listen to my gut feeling, I should take action on it NOW.

But the main reason(s) for me not to take action on it, is because it is not my core business, it will take up much of my time and is not directly related to working income. It will take some time before any income will be generated. However, it could be a great case study…. and also great example for P.I., crowd sourcing AND crowd funding 🙂 Past weekend really gave me much clarity on how to put this project into practice.

You know what? While writing this question the butterflies are totally flying around in my stomach and I am really pumped about this idea. It’s a balloon which is about to explode 😉

So, on one hand I have my gutfeeling saying I should go for it. On the other hand I have a voice in my head saying: Focus on your core business / w.i.

What do you think I should do?

Nisandeh Neta
7 years ago
Reply to  Maureen Mulder

I understand why you’re asking me this questions, but we both know that you shouldn’t…

You’re looking outside for an approval or confirmation, while you should look inside.

I believe that ‘giving you the answer’ will disempower you (you’re giving your power away to an outsider…)

And the funny thing… both of us know that you know exactly what you should do… so why ask?

Just go for it, Nisandeh

Coen Tuerlings
Coen Tuerlings
7 years ago

Hi Nisandeh,

Thanks again for this opportunity.

I would like to ask you a question about creating sequences and create the best strategy on drip nurturing.

– How do you decide the different levels in drip nurturing sequences, like in hot prospect, warm prospect, cold prospect? What would you suggest?

– What strategy’s do you use to motivate your prospects to level up in a sequence?

– On which arguments do you decide to level down your prospects?

I would like to get a beter insight on creating high converting sequences.

Hear you later,
Warm greetings
Coen

Nisandeh Neta
7 years ago
Reply to  Coen Tuerlings

If I understand your questions correctly then:

1. segmenting your prospects into hot, warm and cold can be a very good way… and then of course you devise different strategies, different types of content and different frequency for each level. The important factor to consider is that each sequence should have an overall purpose/goal and each ‘drip’ in a sequence should lead the prospect one step closer to that purpose…

2. My favorite ‘level up’ strategy is always to give them a ‘free trial’ of the next level, give them chance to enjoy it for a while, and then ‘take it away from them’ if they don’t choose for it. People hate to loose something they felt they had…

3. I can’t think of one. Unless you require their active participation or commitment and then if they’re not active or committed I might consider it…

Hope that helps, Nisandeh