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Founder & Trainer Nisandeh Neta

  • In this top section, emphasize a big problem or frustration that your audience has.
  • This is a problem that your product will solve for them, of course.
  • However, at this point, we're not talking about the product yet. Think of it as telling a story, where you don't want to rush to the ending right away.

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By the way: short paragraphs and highlight boxes like the one above are a great way to keep the text light and easy to read. Don't overwhelm your visitors with a "wall of text".

Use Sub-Headings Like this One Frequently. This Makes Your Page "Skim-Friendly".

Some of your visitors will be readers and others will be scanners. The readers will start at the top and read every. single. word. until they reach the end of the page (or until they can't wait any longer and decide to buy). The scanners, on the other hand, will skip about looking for things that catch their attention.

Keep in mind: the scanners want to be convinced just as much as the readers do, they are just looking for information in a different way.

What you're reading right now a text block consisting of a heading and a section of text. Break up all of your content into blocks like this to make everything easier to read, easier to understand and easier to navigate. You'll also notice that none of the paragraphs here are more than 4-5 lines high (on a large screen, anyway. Yes - this page is fully mobile responsive).

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This dark background is another way to create visual variety on your page and keep it interesting. If you use a dark background with light text, keep it short. Light text on a dark background is harder on the eyes than dark text on a light background.

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Remember that long form sales pages are about relating to your reader. Don't jump right in and start talking about your product.

Instead, tell a story. Write about how things feel. Write about problems, frustrations, experiences, triumphs. Think about a movie or TV series - it's all about the characters and how much you care about them. And you only care about them if you can relate to them.

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Also remember that what you're looking at is only a template. Maybe you want to spend more time on the story. Maybe you want to add several more headline + text blocks, to really elaborate and evoke emotions. With Thrive, you can easily do so (just duplicate some of the existing blocks). Let the template inspire you, but don't let it limit you.

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Below is an example of a simple image section: use images or icons to illustrate a point you're making. This can assist in your story telling or be used to showcase features (although only if you use it further down the page, after the product reveal).

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Bewezen tools en strategieën 

De mindset die nodig is om succesvol te zijn als ondernemer

What People Are Saying About Our Solution

John Doe UI/UX Designer

“Social proof comes with customer testimonials.”

“Customer testimonials are a powerful conversion element. Display them here to demonstrate that your product has many customers and that those customers are very happy with their purchase.

We like to do what many others have done already. There's safety in numbers. Testimonials can be used to give your visitor that sense of safety."

Shane Melaugh
- Job Title

“Here's what the perfect testimonial looks like...”

“The perfect testimonial looks a lot like this one: it has a heading (this shows the best part of the testimonial), one or two paragraphs of text, an image, a name and (optionally) a role to go along with the name. Also note the use of quotation marks in the testimonial text.”

Samantha Allen
- Job Title or Role
John Doe UI/UX Designer
John Doe UI/UX Designer

“Can you ever have too many testimonials?”

“It's a fair question: can you have too many testimonials?

The answer is: you can, but the problem is usually not the amount but the quality of the testimonials. If you have good, enthusiastic and real testimonials that mention specific details and benefits, don't shy away from adding 10, 15, 20 or even more to the page.

Just don't add a ton of boring or generic testimonials.”

Shane Melaugh
- Job Title or Role

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Here we have a highly attractive purchase section. We display another paragraph of text, which is a strong call to action to your readers. In addition, we have a product image, unmissable large button and some guarantee and safety symbols.

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A Few More Testimonials to Prove it Works for Real People

John Doe UI/UX Designer

“Keep displaying testimonials for social proof.”

“Here, we have a second testimonials section, right after the purchase section. Now that we've asked the reader to pull the trigger, they might feel some resistance and testimonials can help reassure them.”

We like to do what many others have done already. There's safety in numbers. Testimonials can be used to give your visitor that sense of safety."

Shane Melaugh
- Job Title or Role

“Pick the right kinds of testimonials to show here...”

“If you have any testimonials that include stories of how a customer had some doubts about your product, but was then won over by the high quality, your friendly support etc. those are perfect for displaying in this area of the sales page.”

Samantha Allen
- Job Title or Role
John Doe UI/UX Designer

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